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Mass Communication: Mass Communication

Bearcat Search



Create your OpenAthens account: The way you log into our digital resources has changed! To access, follow this simple two-step process to register for your new OpenAthens account using your Lander email address (Note: a confirmation link will be emailed to you).
Using Bearcat Search: Not every database will appear in your search results. Be sure to check out our standalone databases too. Learn more about how to use our new system, Bearcat Search.

Tips for searching the library catalog

Searching for books

Bearcat Search allows you to search for books by author, title, subject, or keyword.  

Locating books on the shelf

Every library book has a unique call number, ex. The pen and the sword: press, war, and terror in the 21st century's call number is PN4784.T45 E96 2010. This is the book's physical address. You match up the call number in the catalog with the label on the spine of the book you wish to retrieve.

  • PN (First you find the P's. They will be arranged alphabetically: PAs, PBs, etc., so you'll look for the PNs)
  • 4784 (The PNs will be arranged numerically: PN1, PN2, PN3, etc, so you'll find PN4784)
  • Proceed in alphabetical/numerical order through the rest of the call # until you reach the book on the self.

Browse our book collection

Our circulating book collection is on the top floor of the library. Browse the below call # sections to see topics in mass communication.

PN1990-1992.92 Broadcasting

  • PN1991-1991.9 Radio broadcasts
  • PN1992-1992.92 Television broadcasts

PN4699-5650 Journalism. The periodical press, etc.

  • PN4735-4748 Relation to the state. Government and the press. Liberty of the press.
  • PN4775-4784 Technique. Practical journalism
  • PN4825-4830 Amateur journalism



Suggested research databases

Flipster magazines

Read current and past issues of your favorite magazinesUse our Suggest a Resource form to recommend additional titles.Check out this video or getting started guide to learn how to use Flipster.

Current News Resources

AP Style Guide (Associated Press)

More Citation Styles

Need help with citations? It's always best to go to the source. Check out our Citation Resources page.

If you need one-on-one assistance, contact the Lander University Writing Center for an appointment.